Customer Churn &
Why this use case matters
You work hard and spend valuable resources to acquire customers, losing them to factors that are in your control is simply unacceptable. ML not only can predict when a customer might leave but uncover why they left.
Supervised Learning – classification, customer lifetime value
Support Vector Machine (SVM), Logistics Regression, Tree-Based Models (XGBOOST, LightGBM, Random Forest), Deep Neural Networks, Bayes Networks
Predicting churn not only shaves dollars off the top & bottom line, but it provides any organization with valuable insights on their consumer, which if harnessed properly can inform new product & service decisions.